Wednesday, August 6, 2014

Future of Media

'Future Media' is the book title that jumped out from the shelf at me while I was sitting at the library today.  The back cover explained what to expect between the covers:
"Combining their prescient nonfiction and fiction, Future Media showcases ... innovative explorations of the mass media...  Both cautionary and optimistic, this groundbreaking anthology offers challenging, engaging predictions of a future that will not be ignored."

It sounded great except for the bit about 'mass media'.

Because of the internet, mass media will continue to disintegrate even further beyond the 1000-channel cable bundles.  Ultimately the outcome is decentralization of the power to influence and persuade.

What will be new about the media in future will be a YouTube channel for every neighbourhood featuring the work, aspirations and needs of entrepreneurs.  You will check out interviews with local entrepreneurs and know who you want to connect with and help in some way.

We have seen the rise of social entrepreneurs who have missions of supporting a new kind of society.  People are making money out of entrepreneurs who deeply want to support neighbourhoods.  Centres or hubs for social entrepreneurs provide services and venues for gathering and collaborations.

City councilors and economic development departments understand and support this concept of a home for entrepreneurs to incubate projects.  It's another aspect of building management.

There are other trends in business besides social missions. Entrepreneurs have started to get into energy supply, ecological clean-up / recycling, re-purposing of material that would otherwise go to landfill, education, and community animation. 

What has been missing in all this innovation is ways for neighbourhoods to support entrepreneurs.  That's where neighbourhood YouTube channels come in, that link video interviews to wish-lists.  Neighbours can find ways to support the local start-ups instead of waiting for the start-ups to support them during times of increasing instability.

Changing the world will continue to involve a massive number of new initiatives.  It is not a mega project.

We can create a future that benefits everyone when we help business start-ups that we feel warrant our support.  Media can help us make those decisions.  

We need building managers for entrepreneurs.  Help for entrepreneurs in other forms are also necessary.  To find out more - here is a link to the QUEEN EAST Agency website.  I hope you will recognize that the future of media is partly local, and partly a means for us to help create a new kind of world. 


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